Google Business posts that drive actual walk-ins (8 templates)

Most Google Business posts read like flyers — and get ignored. The ones that work pull people in within 24 hours, then quietly help your ranking. The pattern is always the same: a sharp photo, one specific benefit, a soft call to action.

The pattern that works

1. A photo you'd post on your own Instagram — not stock.
2. One specific benefit in the first 7 words.
3. Two short sentences max.
4. Soft CTA: "swing by", "reserve a table", never "buy now".

8 templates by goal

1. Weekday lunch push

“Lasagna Wednesday is back. 90 minutes from oven to your table. Swing by before 2pm — we usually run out.”

2. New product launch

“Brown butter croissant. Five months of testing, available from Saturday. First 30 get it free with any coffee.”

3. Off-season fill

“Quiet Mondays = free upgrade to large lattes. Just mention this post at the counter.”

4. Local event tie-in

“Galatasaray plays at 8. We open until midnight, big screens at the back. Reserve a table on Instagram DM.”

5. Customer thank-you

“10,000 cortados served. Thank you, Beşiktaş — drinks on the house for the first 20 today.”

6. Seasonal

“First cold-brew of the season is on. Roasted in-house, served over big ice, single origin. Try it before everyone else does.”

7. Hours change

“Late nights starting next Tuesday. Open until 22:00 every weeknight, kitchen until 21:30.”

8. Behind-the-scenes

“Tuesday is bake day. 4am start, fresh from 7am. Pop in early — the cardamom buns sell out fastest.”

How often, and when

Two to four posts a week is the sweet spot. Mon/Wed/Fri is a good default. Time them for one hour before your peak — lunch posts at 10:30, dinner posts at 16:30, etc. The post needs time to reach the people who see it before they decide.

See how Yerly schedules posts for you →

Frequently asked questions